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5 Product Discovery Best Practices: Your Step-By-Step Guide

eCommerce Best Practices
Uncategorized
Jessica MillerJessica Miller | January 27, 2021

This article will cover the five basic product discovery best practices.

The Core Of Product Discovery

Product discovery centers on delivering the ‘right product’ for the ‘right market’. 

With this in mind, we should focus on two main things. Namely, the right product, and the right market. Looking for the right product should start from identifying your right market. 

Doing so should help you gauge what your market needs and wants. Therefore, you can better ideate how you can bring the product into their needs.

The 5 Product Discovery Best Practices

This whole process can be broken into five product discovery best practices. 

  1. Research
  2. Ideate
  3. Evaluate
  4. Prototype
  5. Test & Learn

Let us dive into each detail.

1. Research

There is no better way to bring the best verdict than to research. However, there is no clear cut in handling ‘enough’ research. But it should be a good mix of both qualitative and quantitative research techniques. Above all, it greatly depends on the amount of information you wish to gather.

The overall research should have the following core objectives:

  • It should answer specific questions of your product discovery plan
  • Also, it should help you define risk mitigation strategies
  • Most of all, it should help you define your customers’ perspectives

Speaking of customers’ perspectives, your research should help you understand the following:

  • What do your customers want?
  • What do they expect you to deliver?
  • Can your product provide what they truly need?

However, as already said, there’s no clear cut for this. It should greatly depend on your ‘whys’. So before doing research, make sure to lay the ground objectives. By doing so, you can better direct your research plan. 

2. Ideate

The ideate phase is where the team pushes being creative. This is the stage where brainstorming happens. This is the part where you should bring solutions. Perhaps it could be an additional service or feature. Certainly, it should be something that you can bring customers the ‘value’ they deserve.

The following are tips to help you develop an ideal ‘ideate’ phase.

  • Clear goals
  • Setting of timeframe
  • Collaborate with the whole team
  • Always have the beginner’s mindset- be creative

3. Evaluate

After the ideate phase, you might have multiple ideas. Now, it is time to evaluate these ideas. 

There are two basic objectives in the evaluation stage.

  • Screening framework
  • Prioritization technique

After evaluation, you should know what to validate and keep in exploration. Besides, this is the time to decide which idea to cut off.

4. Prototype

Now, you are in a better position on what to build. But this should not be the final product. Instead, this should be just something you can show your users. Perhaps for further validation and evaluation. 

Your team’s product designer is a key in succeeding prototype building.

5. Test & Learn

Finally, you are in the final stage of testing your built prototype with your users. In this phase, you should be able to define a successful idea. 

  • Does it fit the users’ needs and expectations?
  • Is it competent enough among competitors?

Whatever the results may be, it should signal you whether to go on or have another one. After all product discovery is a continuous process. 


Jessica Miller

Jessica Miller

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